Everybody loves music. But like a fine wine, the music you love is very much a culture, taste and fashion statement. Retro music is typically songs that were written early in your life. Here at Unlimited Power Records we focus in on the 60’s, 70’s that has elements from new eras. We are zoning in on the creative content that were developing during those years and still remain a signature even today. So enters that wonderfully endearing term “RETRO” as the first part of the description. What is retro for you is age dependent but the young generation is rediscovering this retro music as NEW music and are adding there own twists to it bringing it back to life in a wonderful new way.
In the 60s and 70s there were definitely leading styles and they came out of England and United States. But this wasn’t the only areas but for our target we consider these areas to be the leaders during those years and they dominated the charts. Blues and RB influenced European Music and European music affected musicians in America. There were a lot of very original bands during those years and experimentation was the standard.
At Unlimited Power Records were focus on music from the era as what we promote. When we refer to Retro Pop Rock music we target it as mid-late 60’s to early 70’s POP ROCK style music similar to the signature HIT SONGS that occurred during those years. We mostly leave out music that is really important but definitely doesn’t land in the POP genre or crossover (like Led Zeppelin) although Zeppelin influence can sneak in and they did some acoustic stuff. We definitively include the mid to late 60’s styles of artistic music from Britain and Psychedelic rock from areas like California so that means we include both British and American band styles. The POP genre is used to focus on mainstream music but we realize that there is a very strong Pop Rock and even Classical music component to the material at times as well, and we love music that experimental in that same era.
Music of that era is defined by the songwriting styles AND the instrumentation that was available at the time. Why instruments? Because many of today’s instruments didn’t exist yet. For example; The digital synths are an 80’s thing and you won’t hear 80’s style Fm synth bass lines in the 60’s….Other instruments were tremendously popular. Of the ones mentioned here, every single one of these was investigated by the Beatles and George Martin.
- 12 String Guitars (Yardbirds)
- Orchestra instruments (Notably brass, strings and flutes)
- Fuzz (Stones)
- Wa Wa pedal (everywhere, lots of this in groups like Cream, Hendrix, Early Chicago)
- Guitars & Vocals through Leslie Amps
- Reverb (Ever heard those reverb crashes where they banged the top of the amp?? LOL)
- Old School Echo (Echoplex and multiple tape decks)
- Feedback, mostly on guitar and sometimes on voice as an effect.
- Reversed recordings (done by clipping tape and feeding it backwards) – Everywhere
- Voices through Leslie speakers
- Cheap sounding primative keyboards
- Ground breaking new instruments (Like Clavinet, Mellotron, etc)
(Sax didn’t get super popular until the 70’s)
Albums started to contain LONG songs toward the end of the 60’s whereas in the early 60’s songs were typically 2:30-2:45 minutes long MAX, to the point of having complete album sides of Jams (like Rare Earth – Get Ready and In-A-Gadda-Da-Vida). Studio bands were getting more and more into non Pop radio song lengths on albums.
The top 40 charts didn’t completely represent the “late night radio” and listeners discovered and requested songs on albums that were considered mainstream by the record companies.
and the list goes on….and on…
The paradigm band in the 60’s was the Beatles both early and late mostly because they evolved into a band that incorporated a LOT of styles into their music. But there where many players in the game of music back then and a lot of musical shoes to fill. A huge quantity of musicians both British and American were trying to fill any empty space and especially heading into the 70’s. Some of the other early biggies are Kinks, Hollies, The Who, The Stones,The Yardbirds and all it’s spin off’s. There were lots of 1 hit wonders as usual. Finally there were the heavily experimental bands like Iron Butterfly whose album side left a deep impression and help promote the 25 minute self indulgent song best done as a jam with each instrument soloing somewhere. Moving into the 70’s created a wide open playing field musically with the Beatles splitting and many other bands coming of age, and the emergence of glam rock like Bowie, Mott the Hoople and many many more styles.
The first sounds that come into mind are the California/West coast sounds that were more psychedelic and often contain reverb, surf music, etc. Groups that did this sort of thing would be Paul Revere and the Raiders, Jefferson Airplane, Strawberry alarm clock, Beach Boys, Monkies, etc. LA and San Francisco where breeding grounds for new bands. Top 40 bands like Mama and the Papas sound very garage band today but had great harmonies. Songwriters were used for commercial pop but many bands tried to get into the mix with their own tunes which grew into a lot of amazing bands in the 70’s. Still bands like Paul Revere and the Raiders and Monkies had writers.
Yes, it’s get’s a bit muddy and is open to interpretation but if you listen to the types of sounds that were popular you’ll quickly realize that there are styles that date the sound of the music as well as the instrumentation. Many Pop sounds are serious crossover songs. They might have elements of Rocks, Latin or otherwise.
I love being positive but it’s very instructive to understand what doesn’t make a good Retro Pop Rock tune. Obviously, we are calling it pop; so…. for the most part are leaving out the super heavy metal inspired by groups like Led Zepplin (70’s), Black Sabbath (70’s). The 70’s on had very diverse music that grew out of the early music styles. Disco doesn’t fall under our radar either which rose to fame in the mid and late 70’s nearly killing commercial rock music and starting disco wars (Disco is very much a baby sister to much of the current trend in music). Nor does it include the big hair bands of the 80s, or Girl Pop Rock like Madonna, or 90’s Nirvana and Grunge Rock. We leave out a lot of R&B and Blues but would be happy to include it when done in the proper style (since much of the pop music evolved from the simple 1-4-5 structure and it’s variants. Of course, we leave out jazz music or smooth jazz which evolved to full bloom in the early 90’s. Our last (but certainly not final) exclusion would be the popular bands of the 2000’s like Lady Ga Ga, Maroon 5, and all hard core rap based tunes, or Hip Hop. Essentially if the music has heavy rap in it (not talking which was done) then it doesn’t fit. Digital vocalization doesn’t fit (auto-tunes). But I must stress, if you incorporate a TINY bit of a newer technique it’s very cool as long as it isn’t the main idea in the song.
The best way to understand the Genre is to listen to some of the bands involved in it and try to EMULATE them. Write a melody that takes one of the existing melodies and tweeks it.
Because this is a short article I’ve left off a long laundry list of bands and discussion ideas, but it is meant to give you an idea of the song sounds that get incorporated into the Genre of Retro Brit-Am Pop.
The goal of this article is to push deep the idea of getting inspiration for creating BRAND NEW songs that are tagging off of this era. Even if the have a “splash” of modern, that’s ok! But the core of the song should create RETRO BABY!
REFERENCE SONGS: (mega short list)
These songs will help understand the era (there are many more but these are great representations).
Can’t get no satisfaction – The rolling stones (Solid classic fuzz sound)
Day in the Life
Monkies (California Pop) – Last train to clarksville
(Actually, any Beatles is to reference and learn to recognize the musical differences between the albums)
Paul Revere and the Raiders – Let Me, Kicks
Strawberry Alarm Clock – Incense and Pepermints (fuzz guitar and harmonies)
Jimi Hendrix – Reverse Guitar – Castles Made Of Sand
Spirit – Natures Way
Lemon Pipers – Green Tambourine – Tambourine, Sitar
Iron Butterfly – In a Gadda Da Vida – Fuzz Guitar, Organ
Cream – White room – Any from their last album (wa wa, blues guitar work, vocal)
Harmonies – Beatles of course, practically untouchable in perfection
Electric Prunes – I had too much to Dream – (Reverb Smash, Psychedlic sound, reverse instruments)
The Who – I Feel Free – The must hear pure rock tune (snuck this in) – Free styling Keith Moon drums..
Jefferson Airplane – White Rabbit – Psychedelic CA pop rock
Rare Earth – Blusey based standard with Organ and fuzz guitar. Amazing album side, get ready.
Bee Gee – Lonley Days (Almost sound like a Beatles style song. Piano)